Nestlé Nigeria Marks Five Years of Empowering Rural Women as 50 Zaria Retailers Join Initiative

Nestlé Nigeria has marked the fifth anniversary and 10th edition of its Empowering Rural Women Initiative by supporting 50 women retailers in Zaria, Kaduna State, with practical business training and grants in the form of Nestlé products valued at three times their existing stock.

The intervention also marked the beginning of a three-month mentorship period designed to help the women apply their training, manage the additional stock effectively and build stronger, more sustainable businesses.

Launched in 2021, the Empowering Rural Women Initiative supports women retailers who have demonstrated the determination to grow their businesses but have limited access to training, mentorship and the resources required to expand.

Before the Zaria edition, the programme had supported 432 women entrepreneurs across several communities in Nigeria. The addition of the 50 women from Zaria brings the total number reached to 482.

Programme monitoring shows that more than 80% of participants from previous cohorts have sustained and grown their businesses beyond the initial stock boost provided through the programme. Many now operate at a significantly higher level than when they joined, with larger inventories, higher turnover, more customers and stronger financial and business-management practices.

Across Nigeria, women entrepreneurs sustain local commerce, support household incomes and ensure that everyday products reach their communities, particularly in areas where small retailers provide an important connection between consumers and larger markets.

Speaking at the event, Boladale Odunlami, Commercial Manager, Nestlé Nigeria, highlighted the scale of their contribution and the importance of enabling their continued growth. He said, “Women account for approximately 60% of the retailers in Nestlé Nigeria’s retail network. Every day, they help us reach consumers, build trust within communities and keep our business moving. Their contribution is significant, and we value them as important business partners. The Empowering Rural Women Initiative reflects our belief that the women who contribute to our growth should have the opportunity to grow with us. By investing in their skills and strengthening their businesses, we are helping them increase their earning potential while building a stronger, more capable and more resilient retail network.”

The training for the Zaria participants covered bookkeeping, merchandising, stock management, financial management and customer service. Over the next three months, mentors will provide practical guidance as the women manage their increased stock, apply their new knowledge and reinvest their profits to support continued growth. The participants were also encouraged to learn from one another and build relationships that could provide support beyond the formal mentorship period.

Reflecting on the programme’s five-year journey, Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability Lead, Nestlé Nigeria, said, “The true measure of this initiative is not the support we provide on the day, but what the women go on to build with it. Five years on, we are seeing women sustain their growth, expand their businesses and create greater economic security for themselves and their families.

“That is Creating Shared Value in action. As these women build stronger businesses and better livelihoods, they also strengthen the retail network that connects Nestlé to communities across Nigeria. It is a model in which progress for the women and progress for our business reinforce each other, turning an initial investment into lasting value.”

The Zaria edition was delivered with the support of Nestlé Nigeria’s implementation partners and local distributors. During the mentorship period, their continued engagement will support the participants as they put their training into practice and work towards stronger, more profitable businesses.

As the Empowering Rural Women Initiative enters its next chapter, Nestlé Nigeria remains committed to building on the progress recorded over the past five years and enabling more hardworking women to develop stronger, more sustainable businesses.