Strengthening Capabilities Across Africa at Caterpillar’s Centennial Experience in Málaga
Mantrac Nigeria proudly celebrated fourteen Nigerian winners of the CAT Excavators Campaign with an exclusive customer experience in Málaga, Spain, delivered as part of a Mantrac Group initiative to recognise qualified customers across its African territories. The campaign rewarded customers who purchased eligible CAT excavator models, and the Málaga visit formed the finale of a programme designed by Mantrac to strengthen customer capability, deepen technical understanding and reinforce the long term partnerships that support Nigeria’s key industries.
The trip opened with a warm reception at the Gran Hotel Miramar arranged by the Mantrac team, followed by a guided exploration of Málaga’s cultural and historical highlights. Customers later joined the technical component of the programme at the Caterpillar Málaga Machine Learning and Demonstration Centre, where they attended opening remarks, a safety briefing and a session reflecting on one hundred years of Caterpillar innovation. The day continued with in depth discussions and demonstrations covering excavator and earthmoving solutions, VisionLink technology and paving applications, before customers engaged in a detailed walkaround of demo machines with Mantrac and Caterpillar specialists.
A major highlight of the experience was the live CAT Big Push Show, where customers witnessed CAT equipment operating in a real demonstration environment, bringing the engineering capability of the brand to life and creating an unforgettable moment for the Nigerian delegation.
Emad Adeeb, Managing Director of Mantrac Nigeria, commented: “This trip offered our customers an excellent opportunity to see Caterpillar innovation firsthand and to connect with the experts behind the machines they rely on. It strengthened the relationship we have with our customers and reinforced our commitment to providing the right solutions and support to help them achieve sustainable growth.”
The Málaga visit concluded the Mantrac Group campaign across multiple African markets, recognising sixty nine customers who qualified for the offer and celebrating the strong business partnerships that continue to drive progress with Mantrac.
